The team announced today that it has partnered with the Dairy Farmers of Ontario and the “Milk” patch will appear on all the team’s game sweaters starting this season.
The campaign is a multi-year partnership that the release says is to support healthy living, community programming & access to hockey for players & fans everywhere.
In lockstep the Dairy Farmers are providing 5,000 tickets to games to community youth groups, providing more access to hockey for young fans who might not otherwise be able to attend a game.